How to get the information users need (and with credibility)? Project - A3 Personalized web experience

We also then asked: what might motivate a restaurant to provide/update information? In answering this question, we identified Hulu.com as an example. Hulu.com started off with little content. But people started to use the site and in their action, were collectively saying they will watch what is there. This caused larger production studios to notice and decide that the site is useful and subsequently proceeded to put forth their content. In much the same way, we predict a similar growth cycle for this website.

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Rethink


Revisiting the information hierarchy and navigational flow
At the group critique, we got feedback concerning the information hierarchy that caused us to revisit our structure and design. Some people had remarked that the focus on meals was too specific and instead, the scope of the search should be a little broader. There were also remarks that we should really develop the ability to search based on a group of people as opposed to only the individual; as people rarely eat out alone. To make sure we really got the design and user experience right, we went back to our user research findings and along with the critique feedback, asked and answered these key questions.
What do users want (to know)?

  • Wine recommendations for 21 year olds
  • Recipe search for recent divorcees
  • Mix n’ Match (with one’s wardrobe) online clothing retail
  • Roommate bill pay
  • Wine collection/recommendation to connect local wineries with wine lovers
  • T-shirt sharing, exchange and collection
  • Stamps to share and buy
  • Recipe search for individuals with food allergies

This website would provide people with the ability to search for restaurants based on standard criteria such as quality and price (similar to sites like yelp, citysearch, urbanspoon) but with the added value of information about the menu, dish ingredients, and cooking environment. In doing so, we provided an additional level of depth of information.

Before deciding on an audience and an area of focus, we explored many different ideas to find something that was not only useful but also interesting. Finding an unserved, real need was very important to us. Some of the ideas we explored included:

  • Priority 1: Where they can eat, especially places they haven’t been to
  • Priority 1: What is on the menu and what are in the dishes
  • Priority 1: What is the cooking environment (cross-contamination possibilities)
  • Priority 1: What tastes good
  • Priority 2: Can a group of people with different concerns/needs be accommodated
  • Priority 3: Location
  • Priority 3: Price

We chose individuals with allergies as our group and the goal of delivering recipes with substitutes that address their allergies. The website would also provide individuals with the ability to share out new recipes, substitutes, and general food experiences (cooking, dining out, etc.). We felt that this need was under served and had immense potential, since its a community that had very little presence on the web to begin with.

Selecting Audience and Area of focus Project - A3 Personalized web experience

  • Restaurants would have a special account that allows them to add/change information (such as menu and ingredients)
  • Restaurants can talk about their cooking environment
  • Website creates a page for each restaurant; the restaurant can populate information (as described in the above two points); users can add comments (attesting to taste, etc.)

Students will design a personal information service people interact with via
the web.
Design issues: Problem framing, presentation, user research, design
language. Deliverables: Presentation of design process, html demo, and
labeled CD with design process and deliverables.

Concepts:

Article Source : Project - A3 Personalized web experience

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